If you're old and/or hip enough to remember the days when books were printed on paper and sold on shelves, you probably have a handful of favorite book covers. The visual design of a book not only grabs the attention of would-be readers, but also sets a tone for the content sandwiched between its covers. Covers and spines that all look alike make for wonderful soft furnishings, but in a world in which ideas have to compete for attention, they often don't cut it.
